Last updated: 13 July 2025
Pristine Blinds and Shutters Ltd. (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us, including when you purchase our products or services or visit our website.
Our company number is 13036382, and our registered office address is Suite 27 Foundry House, Waterside Lane, Widnes, England, WA8 8GT.
We may collect personal information from you in various ways, including when you make an enquiry, request a quote, place an order, or communicate with us. The types of personal information we may collect include:
Contact Information: Name, address, email address, and telephone number.
Order Information: Details related to your purchases, such as product choices, measurements, and installation preferences.
Payment Information: We do not directly store your full payment card details. Payments are processed securely through third-party payment providers. We may receive confirmation of payment from these providers.
Communication Data: Records of your correspondence with us, including emails, phone calls, and other communications.
Website Usage Data: Information about your interaction with our website, collected through cookies and similar tracking technologies (see Section 5 below). This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits.
We use the information we collect for the following purposes:
To provide products and services: To process your orders, arrange installations, and deliver our products to you.
To communicate with you: To respond to your enquiries, provide quotes, update you on your order status, and send you important service-related notices.
To manage our business: For internal record keeping, administrative purposes, and to ensure the efficient operation of our business.
For legal and regulatory compliance: To comply with our legal obligations, resolve disputes, and enforce our agreements.
To improve our services and marketing: We may use feedback and information to improve the quality of our products and services. We also use website usage data to monitor and improve the performance of our advertising campaigns (e.g., on Google and Meta platforms) and to understand how visitors interact with our website.
Under UK data protection law, we must have a legal basis to process your personal data. We rely on the following:
Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., when you request a quote or place an order).
Legitimate Interests: Processing is necessary for our legitimate interests (or those of a third party) where your interests and fundamental rights do not override those interests (e.g., for managing our business operations, improving our services, preventing fraud, and monitoring the performance of our marketing activities).
Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
Consent: For certain non-essential cookies and tracking technologies, we may rely on your consent, which you can manage through our website’s cookie consent mechanism.
We do not sell your personal data. We may share your information with:
Service Providers: Third-party companies who provide services on our behalf, such as payment processors, installers, delivery companies, IT support, and marketing/analytics providers. These providers are obligated to protect your information and only use it for the purposes for which we disclose it to them.
Analytics and Advertising Partners: We share website usage data with providers like Google (for Google Analytics and Google Ads) and Meta (for Meta Ads) to help us analyse website traffic, understand user behaviour, and measure the effectiveness of our advertising campaigns. This data is typically aggregated or pseudonymised where possible.
Professional Advisors: Our legal, accounting, or other professional advisors.
Law Enforcement and Regulatory Bodies: Where required by law or to protect our legal rights, property, or safety.
Our website uses cookies and similar tracking technologies to enhance your experience, analyse website traffic, and monitor the performance of our advertising campaigns.
Cookies: Small text files placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Google Analytics: We use Google Analytics to collect information about how visitors use our website. This includes data such as pages visited, time spent on the site, and the path taken through the website. This helps us understand and improve our website’s performance.
Google Ads Tracking: We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns on Google. This allows us to see when a user interacts with our ads and then completes a desired action, such as making an enquiry or a purchase.
Meta Ads Tracking (e.g., Facebook Pixel): We use Meta Ads tracking to measure the effectiveness of our advertising campaigns on Meta platforms (like Facebook and Instagram). This helps us understand how users interact with our ads and website, allowing us to deliver more relevant advertisements.
You can manage your cookie preferences, typically through a cookie consent banner on our website or through your browser settings. You can also opt-out of personalised advertising from Google by visiting Google’s Ads Settings and from Meta by adjusting your ad preferences on their platforms.
We are committed to ensuring that your information is secure. We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction.
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Under UK data protection law, you have certain rights concerning your personal information:
Right to be informed: You have the right to be informed about how your personal data is being used. This Privacy Policy serves that purpose.
Right of access: You have the right to request a copy of the personal information we hold about you.
Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Right to erasure (“right to be forgotten”): You have the right to request that we delete your personal information in certain circumstances.
Right to restrict processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
Right to data portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
Right to object: You have the right to object to the processing of your personal information in certain circumstances, particularly when we are processing it based on our legitimate interests or for direct marketing.
Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
To exercise any of these rights, please contact us using the details below.
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any new Privacy Policy on this page with a revised “last updated” date.
If you have any questions about this Privacy Policy or our data protection practices, please contact us by email at:
sales@pristineblindsandshutters.co.uk
